Taz Solutions

What The Heck Is Web 2.0 - SEO

Almost daily we get the question “What is all this Web 2.0 stuff about?” Normally the follow up question is: should we be concerned with it?
Everyone and their third cousins has a definition on what Web 2.0 means or at least what they think it means.

At Taz Solutions we like to keep things simple, so when we use the term “Web 2.0%u2033 we simply mean “an ever changing internet landscape.” When the internet started out we refer to it as Web 1.0 things like: personal web sites, limited collaboration, Britannaca Online, content management companies and the like. Web 2.0 is quite different, it’s the age of Wikipedia, mass online collaboration, blogs, flickr, youtube.com, social tagging, facebook, myspace and so on with stop in sight.

As times moves on we’re only going to get more and more advanced and sharing and publishing information will continue to get easier.
What does this mean for YOU?

If your business is not using these Web 2.0 methods to collaborate, drive traffic, and publish information you are going to be left on the waste side in the coming years. Your competitors are already using these new marketing/data sharing methods. Your goal is to stay ahead of the curve and follow the latest trends so you can wave while passing them by!

The biggest Web 2.0 trend is the social marketing aspect. Consumers are looking to Facebook, Myspace, LinkedIn, Scribed, Flickr, Bebo, Spoke and so on for information and products.

Remember the old phrase “People by from people they know and trust.” When a client finds you on a social network site they already know some information about you and have made a connection with you. Essentially these people are pre-sold on what you have to offer!

Get up to speed on social marketing and all the other Web 2.0 aspects you should be using ASAP. We guarantee you this is not a fad nor a trend you should ignore.

We are pro’s at Social Marketing feel free to call us or email us for some free advice: Social Marketing Guru’s .

Web Site Marketing Strategies

Your web site marketing strategies are your ticket to a successful and profitable business. Think about it: how can you increase your profits if you are not clear on your overall strategy and how to execute?

One of the biggest mistakes businesses make is to simply jump on the web and hope that something sticks.

One week they might focus on re-designing their website, the next week they are submitting online press releases and the week after that they are trying to stir up a viral online marketing and social marketing group of people.

The key question you need to be asking is: what internet marketing tactics will help me make money?

As you will find out, some of the tactics will be perfect for your organization, while others will not be. For example: let’s say you sell a highly technical product that typically needs to be explained to someone over the phone. Your web site marketing strategies should focus on getting people to your site and presenting them with your phone number to call in. Social marketing might be difficult to use because coming up with web copy is challenging.

On the flip side, maybe you run a business that sells an ebook on college. Your focus should be on using multiple streams of traffic to get visitors to your web site to read your compelling web copy. Hopefully these people give you their email address or make a purchase from you!